Blonde can be warm and shimmery, sweet like honey, rich as caramel or cold as ice. In all its forms, blonde is definitely a statement colour. With the new BLONDME you can master every challenge. Sign up for one of our BLONDME expert teams, show us your ultimate BLONDME look – and win a meet-and-greet with your Blonde Star: Lesley Jennison or Kim Vo.
Win a blonde experience in London or LA


Lesley Jennison or Kim Vo? Both are absolute blonde experts, both have their own signature styles – and each of them created three distinctive blonde looks for the new BLONDME relaunch. Check them out, see what’s important to them and learn more about their blonde techniques. And then it’s up to you: Which style best suits you? Choose #TEAMLESLEY or #TEAMKIMVO and take up the challenge!

Your blonde looks

by @yuliya__an
by Shirley K.

Team Lesley: The looks

by Оксана С.
by Оксана С.
by tasha_hairstylist_makeup
by ellenborbasato

Team Kim Vo: The looks

by Alex K.
by Dmitry G.
All submitted looks

Win an amazing trip!

London vibes or L.A. sparkle – that’s the question! One thing’s for sure: there’s going to be a winner in each team and both have a great city trip ahead of them, including a meet-and-greet with colour queen Lesley Jennison in London or Mr Blonde Kim Vo in Los Angeles. We want to see your BLONDME look – good luck!

Meet your jury!

Linh Phan, top colourist from the US, better known as @bescene, has been rocking the hairdressing scene for years. More than 260,000 followers on Instagram love his fancy colour looks. We are proud that we could win him for the #BLONDMEBATTLE jury. He and other hairdressing icons will select the most beautiful blonde looks.

Meet the jury!

How to participate

Choose your team, create your very own personal BLONDME look inspired by the signature looks – and upload it on this website, Instagram, Snapchat or WhatsApp by June 2017.

Post your video or picture with the
#BLONDMEBATTLE #teamlesley or #BLONDMEBATTLE #teamkimvo
Send your video or picture to
+49 (0) 151 45423307
and let us know if you want to join #TEAMLESLEY or #TEAMKIMVO
Send us your video or picture with the hashtags:
#BLONDMEBATTLE #teamlesley or #BLONDMEBATTLE #teamkimvo

New BLONDME Products

Discover the 1st bonding colour and care expert range for supreme blonde quality and maximum safety. Create your ultimate blonde look with the new BLONDME!